Hilltop Doggy Daycare
Branding and Identity
The owners at Hilltop took over a doggy daycare centre, and needed a new brand identity in place that supported their increased prices and improved services.
For the new Hilltop logo I created a simple but elegant wordmark that injected a touch of playfulness through the incorporation of a pawprint on the letter "i."
This project included some fun copy that really encapsulated the brands playful nature.
Part of this identity was a collection of brand patterns inspired by the distinctive contours of the Minto hills, which grace the backdrop of Hilltop. These patterns were strategically employed across the collateral, enhancing brand unity and infusing visual interest into the materials.
Perhaps my favourite part of this project was the iconography. My clients loved the look and feel of skater style embroidered badges. Taking inspiration from these, I designed a serious of icons that summarised Hilltops various offerings.
